As organisers of the Festival of Halloween in Adelaide and The Dark Alchemy Expo in Melbourne, we’ve reviewed hundreds of creator and vendor applications from artists, makers and small businesses across Australia.

One of the questions we're asked most often is, ‘How can I create an application that stands out?’ Over the past three years, we’ve seen applications that immediately grab our attention, others that just miss the mark and plenty that could have been strengthened with a few simple changes.

So, we’ve put together 10 practical tips based on our own experience. They’re not hard rules – every organiser and every event is different – but they’re based on experience from the organiser’s side of the table and are designed to help you present your business in the best possible light.